A Memorandum of Understanding has been signed between Eldik Bank, Mastercard, and the Kyrgyz Football Union
Eldik Bank, the international payment system Mastercard, and the Kyrgyz Football Union (KFU) have signed a memorandum of understanding under which Eldik Bank and Mastercard have become the General Partners of the Kyrgyz Football League.
This partnership aims to strengthen the country's football infrastructure, promote sports culture, and foster a healthy lifestyle among young people. The parties plan to support projects that will increase public interest in football in Kyrgyzstan, expand audience engagement, and further develop sports initiatives nationwide.
"The signing of the memorandum is an important step in the development of football in Kyrgyzstan. We are confident that the trilateral cooperation between the Bank, Mastercard, and the KFU will create new opportunities for the growth of the entire football community in the country. I would like to note that Eldik Bank makes a significant contribution to promoting sports among the public by supporting projects that inspire new generations of athletes," said Medet Tairov, Deputy Chairman of the Management Board of Eldik Bank OJSC.
"Mastercard consistently supports programs that contribute to the growth and popularization of sports in many countries. By joining forces with Eldik Bank and the KFU and relying on our many years of global experience, Mastercard will implement best international practices and give an additional boost to the development of football culture in Kyrgyzstan," emphasized Süleyman Sozeri, General Manager of Mastercard in Central and Eastern Europe.
"For the KFU, this partnership is of strategic importance. Joint projects with Mastercard and Eldik Bank will improve services for clubs and fans and strengthen the League's position. We are pleased to work with leading organizations that share our vision for the future of football in Kyrgyzstan," said Bukuev Nurdin, First Vice President of the KFU.
One of the first events within the framework of the cooperation was a fan meeting of young football players and supporters with legendary global football star Sol Campbell. The event took place in Bishkek, attracted a large number of fans, and became a vivid example of the successful collaboration between the companies.
The signing of the memorandum marks the beginning of long-term cooperation aimed at developing the League, supporting Kyrgyz football, and strengthening its connection with fans. The parties also confirmed their readiness to conclude additional agreements in the future to implement specific projects under this initiative.
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